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Reflecting on my conversation with Nekia Whitfield, the creative visionary behind Nik Star Designs, I noticed that the depth of innovation she brings to the fashion world in the Midwest strikes me. It was such a fun episode with Nekia! I did not have a chance to have her as a student because she was finishing her academic program when I started at her university; however, it has been delightful to watch her entrepreneurial journey!
Nekia’s story is one of resilience, creativity, and a steadfast commitment to empowering women through bespoke designs. From her roots as a student at Iowa State University to establishing a thriving custom fashion house in Des Moines, Nekia embodies the motto, “Rock it with confidence.”
A Unique Approach to Fashion
During our discussion, Nekia shared her meticulous process for creating custom garments, a testament to her dedication to each client’s individuality. From the initial consultation to the final fitting, Nekia ensures that her clients feel heard and valued. She discusses their inspirations and event details, working collaboratively to align fabric choices and design elements. Nekia’s ability to sketch on-site as clients articulate their vision exemplifies her talent for translating ideas into wearable art.
What stood out was her method of breaking down the body into quadrants to facilitate conversations about fit and style. This approach, coupled with her expertise in textile science, allows her to guide clients in selecting beautiful fabrics that function perfectly for their needs. Each process step, from sourcing fabrics to final fittings, is imbued with thoughtfulness and care.

Innovation in Custom Design
Nekia’s commitment to customization goes beyond aesthetics. She integrates sustainability into her business practices by encouraging clients to view their custom pieces as versatile investments. Whether designing a dress for a wedding, a cocktail event, or a work function, Nekia prioritizes creating garments that fit seamlessly into her clients’ lifestyles. Her emphasis on functionality reflects her innovative mindset, blending fashion with practicality.
One fascinating aspect of our conversation was her perspective on incorporating technological advancements, such as AI-generated inspiration images, into her process. Nekia acknowledged the limitations of these digital tools, emphasizing the importance of feasibility in garment construction. Her ability to navigate modern challenges while staying true to traditional craftsmanship highlights her adaptability and forward-thinking approach.
Building Confidence Through Fashion
A recurring theme in our conversation was the empowerment Nekia fosters through her work. She creates a safe and inclusive environment for clients, ensuring that their unique body types and preferences are celebrated. Nekia’s philosophy is simple yet profound: “The clothes are made to fit you, not the other way around.” This sentiment resonates deeply in an industry often criticized for lacking inclusivity.

Nekia also emphasized the importance of instilling self-confidence as a business owner and mother. Balancing the demands of entrepreneurship with personal growth, she serves as a role model for her daughter and clients alike. Her transparent reflections on body image, mental health, and self-care add a robust layer to her brand’s mission of confidence and individuality.
The Business of Fashion
Our conversation delved into the critical role of strong business practices in sustaining a custom fashion house. Nekia candidly discussed the lessons she learned about pricing, contracts, and financial management. Her transition from wholesale to custom design required meticulous attention to detail and a willingness to adapt her approach based on experience.
Her use of paid consultations, base pricing, and transparent client agreements reflects her professional growth and dedication to delivering quality. Nekia’s commitment to maintaining clear communication with clients, especially regarding the costs and timelines of custom work, underscores her focus on building trust and delivering value.
Community and Mentorship
Nekia’s involvement in the community is a cornerstone of her success. As a mentor to fashion interns and a DMACC Fashion Program Advisory Board member, she invests in nurturing the next generation of designers. Her two-part internship program allows students to gain hands-on experience while building their brands, fostering a culture of innovation and entrepreneurship.

Her participation in Goldman Sachs’ “One Million Black Women” program further exemplifies her dedication to personal and professional growth. Through this intensive program, Nekia refined her business strategies, gained valuable mentorship, and expanded her network, all while contributing to a broader empowerment movement for Black women in business.
Looking Ahead
As Nekia looks to the future, her aspirations for NIK Star Designs are as inspiring as her journey. She envisions expanding into bridal wear, offering innovative designs that balance elegance and practicality. Her idea of convertible bridal gowns—garments that transition seamlessly from ceremony to anniversary celebrations—reflects her commitment to creating meaningful, lasting fashion.
In addition to her business goals, Nekia hopes to deepen her impact on the community through initiatives like a prom dress giveaway. By collaborating with local professionals, she aims to provide memorable experiences for young people and celebrate milestones with style and confidence.
A Legacy of Innovation
Nekia Whitfield’s story is a testament to the power of innovation in transforming lives and industries. Through Nik Star Designs, she has redefined what it means to create custom clothing, blending artistry with empowerment and sustainability. Her journey reminds us that confidence is not just about how we dress but how we approach life—boldly, authentically, and unapologetically.

To learn more about Nekia and her incredible work, visit Nik Star Designs on social media and stay tuned to the iNNOVATION Insights Podcast for more inspiring stories. Let us all strive to rock it confidently and keep innovating in every aspect of life.
Keep innovating!
Eulanda
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